How to use The Live Calendar

The Live Calendar is a live events directory that helps creators get more visibility for their live streams. The directory allows visitors to find interesting makers and get reminders for upcoming events so they don’t miss a show.

How to use The Live Calendar

The site is built using a rock-solid web framework and has a robust feature set with a focus on speed and ease-of-use. We designed the system with SEO in mind, and made it easy to produce engaging social media links.

This no-nonsense guide describes many of the key features of The Live Calendar.

Event Listings

Upcoming Events

Listing of upcoming events for the current month, listed as events which have not already occurred and ordered from earliest to latest.

Upcoming live events listing

Each event on the listings view prominently displays the date and an image of the event, along with details on the date, time, platform, and a short description of the event.

This is the default view of the home page. It can be accessed by clicking any of the following links

  • Calendar icon in the nav bar
  • ‘Live Calendar’ link in the nav bar
  • ‘Upcoming’ link in the footer of any page

All Events for Month

Listing of all events for the current month, from beginning of month to end of month.

All live events for month listing

Each event on the listings view prominently displays the date and an image of the event, along with details on the date, time, platform, and a short description of the event.

It can be accessed by clicking ‘View all events for the month (including past events)’ from the Upcoming Events page, or clicking any month navigation links from the events navigation.

Events by Platform

Listing of events for desired platform. Events are presented exactly like Upcoming Events and All Events for Month, only filtered by platform.

Main Navigation Bar

The main navigation section (nav bar) displays different links based on the type of guest visiting the site.

Visitor Live Calendar, Notifications, Blog, Pricing, Log in

Visitor navigation

Subscriber Live Calendar, Reminded Events, Notifications, Notification Icon, Profile Dropdown with links to Profile, Change Email, Change Password, Log out

Subscriber navigation

Publisher Live Calendar, Reminded Events, Your Channel, Notifications, Add Event button, Notification Icon, Profile Dropdown with links to Profile, Plan Usage, Change Email, Change Password, Log out

Publisher navigation

Event Navigation Bar

Event listings are navigated with the use of the green event nav bar (as shown above). Click on the month name (or arrow next to it) to see the event listings for that month.

Event listing navigation

To see all the current month’s events, which by default only shows future events, click on ‘View all events for the month (including past events)’. The current month listing is the only page that has this link.

Previous month links will go back to Sept. 2020 - the site launch date. Future events will go out 6 months from the current day.

Footer

The footer navigation is present on every page and contains links to supplement the main nav bar.

Footer

These links are not based on the type of guest visiting the site, so there may be redundant links for a visitor (e.g. the Subscribe form is still present even if you’re a subscriber to the newsletter).

The By Platform links allow a visitor to narrow the events listed to a social platform. The Event Navigation Bar works the same but only shows events on that platform.

Events

Events are the lifeblood of The Live Calendar. Click the link to an event from any listings view to see the details of the event, which include a description, the start date, time and duration along with a link to where you can watch the live event.

Event Details

Each event detail page has an SEO friendly link back to the Publisher Profile page so you can learn something about the content creator and see a list of all their past and upcoming events.

Event Reminders

The event detail page shows a Remind Me section for logged in visitors, where you can request an email reminder at 1 hour, 4 hours, and/or 1 day before the event begins. These can be changed at any time.

Remind Me

Notifications

When a subscriber or publisher requests a reminder for any event, a email reminder is sent and a reminder is added to their Notifications page.

Notifications

Unread reminders are highlighted in green. Clicking anywhere on the reminder will take you to the event where you can verify, remove or set additional reminders.

Notifications will display ‘Reminder’ on the event reminder until the event occurs, after which it will show ‘Expired’.

Notification Icon

The Notification Icon, visible on the main nav bar, is highlighted when new notifications are available.

Notification icon

The icon is only active when there are unacknowledged reminders. When the icon is red, you can click it to view and navigate to any unread notifications.

Articles

Guides

Guide articles explain how to get the best out of the site. You are reading a guide article.

Guides focus mainly on site specific topics, so you’d find things like ‘how to optimize your event’ and ‘how far out to schedule your events’ in the guide section of the site.

Blog

Blog posts are general interest articles related to live streaming.

Articles in the blog section can range from ‘how to get started live streaming’ to ‘properly lighting your setup’ to ‘which platform is best for multi-network distribution’. They are focused on live streaming but not necessarily on how to use The Live Calendar.

The blog has an RSS feed so you can keep up to date on new posts.

Reminders

Reminded Events

Listing of all events for which you have clicked Remind Me. By default, the upcoming events for the current month are shown.

Upcoming event reminders

Navigating reminded events is much the same as found in Event Navigation Bar but with the addition of ‘user/subscribed’ added just after the ‘thelivecalendar.com’. This means that you can change the url to view only your reminded events on a specific platform by modifying the link created when you click on any of the By Platform links.

Reminder Emails

To get an email reminder for any event, select Remind Me on one or more events (see Event Reminders section). Reminder emails are scheduled approximately every 10 minutes. If there are several reminders that happen within the same window, for example an event starting in one hour and one starting in four hours, you’ll get one email containing both those reminders instead of separate emails.

A Notification record is also created each time an email is sent.

Profiles

Subscriber Profile

By registering for a free account on The Live Calendar, you are able to request reminders for any event and get those reminders according to your timezone.

Your timezone is set from your profile information, accessed by clicking the 3 dots in the upper right corner once you’re logged in. Add or change your name and your desired timezone.

The Live Calendar will convert the event’s start date and time relative to your timezone when providing you upcoming events and notifications. Note that this is only possible when you are logged in and have previously set your timezone.

Publisher Profile

When you have a publisher account on The Live Calendar, you set your timezone as described in the Subscriber Profile section. However, in addition to being used for relative time offsets, the timezone you set will also get pre-populated on all the events you create.

Publishers also get a profile photo that will be used on the public profile section and also used to pre-populate the image for all events you create. Add your image on the profile information page.

Each event has a link to an About page for the publisher, which describes something about the content creator. That information is taken from the ‘About you or your channel’ field on the profile information page. The field allows a generous amount of text to be entered and not only helps your audience know something about you, but can be useful for keyword ranking in search engines.

Publishing

Add Event

Adding an event to The Live Calendar is super easy.

Each form field offers tips on how to increase your visibility to search engines, and by extension to your audience. Follow the tips and hints to get the best results from the built in SEO optimization.

Form fields

Title The title of an event is arguably the most important field of an event on The Live Calendar. It is used to create an SEO friendly url, the H1 tag of the event details page, and for the title meta tags in all the generated structured data.

Use the keywords you want to rank for in the title field to supercharge your event listings in search engines.

Description A generous 3000 character limit for the description field allows for content rich text associated with your event. Use this field to further refine the keywords you want to have indexed in search engines for your event.

It’s important to note that duplicating the same description across multiple events does not increase the likelihood of it being indexed by search engines. In fact, the opposite is true since search engines frown on duplicate content. Therefore, The Live Calendar does not make events with duplicate content available in the sitemap submitted to search engines.

Create your description to entice your audience to watch your next live event while also providing good indexable content for search engines.

Meta description Search engines display short snippets in their results, which may be taken from the meta description tag if one is available. This is your chance to influence what is shown on search result pages to persuade visitors to click on your event.

If you fill out the meta description field, The Live Calendar will populate the meta description tag with that content. Otherwise, the first 160 characters of your description will be used.

Create your meta description to entice searchers who find your event on search engines to click on your event.

Event start time, timezone, duration Use these fields to describe when your event is scheduled to start.

The timezone is automatically populated for you based on your profile information timezone setting. You can change the timezone for this event if it’s not what you desire for the event.

Platform hosting your event, event url Choose the platform on which you host your live event. This selection will pre-populate the base url in the event url field, allowing you to simply enter the unique part of the event url.

The platform you chose here also makes your event filterable in the event listings by platform.

Event image The event image is automatically populated for you based on your profile information image setting. You can change the image for this event to make it stand out on the events listing page.

The image for the event is used on all structured data image tags and is the image shown if you copy and paste the event url to any social network.

A thumbnail is generated from the image you upload for the event and used on the event listing page.

Edit Event

You may edit any event that has a start date and time in the future, or up to 10 minutes in the past. We allow editing events 10 minutes in the past in order to allow you to change the event url if it changes once you start live broadcasting.

Events in the past can not be edited, except as noted above.

Copy Event

The copy event function makes it easy to create a new event without having to copy and paste a bunch of text. Just find an event that you have previously created (past or future) and click the Copy button.

The copy function will create a new event with all the information from the event you copied from, including the event image. You will not be able to save it at this point since an event with the same title, date and platform already exists.

Use the copied event as a starting point and change the appropriate sections as needed. It is strongly recommended that you change the description of the new event since events with duplicate content in the description don’t get promoted to the search engines.

Delete Event

The delete action is available on any event that you add to The Live Calendar and will remove the event from the system.

However, publishing plans do not count past events against plan limits. Therefore, you should keep past events on The Live Calendar to help your visibility for upcoming events.

Plans

Visitor A visitor to the site that has no account or has an account but is not logged in. Has the ability to view event listings and event details, as well as guide and blog articles. Listings are shown relative to UTC.

Subscriber A site member with a free account and is logged in. Can do everything a Visitor can do plus can get reminders of upcoming events. Listings are shown relative to the users timezone as set in their profile.

Publisher A site member with a paid account. Can do everything a Subscriber can do plus add events. Listings are shown relative to the users timezone as set in their profile.

Social Sharing

Each event has a set of social sharing buttons that allow any visitor to the site the opportunity to share the event with their followers on several social platforms.

social sharing of event

Facebook

Click the Facebook icon to share the event title, image and brief description on your Facebook timeline. You will have the chance to add your own heading to the post before submitting.

Facebook interprets the Open Graph markup included in each event to render the page’s post in a pleasing format, with the picture, title and brief description of the event.

Twitter

Click the Twitter icon to share the event title, image and brief description on your Twitter timeline. You will have the chance to change the heading of the post before submitting.

Twitter interprets the Twitter Cards markup included in each event to render the page’s post in a pleasing format, with the picture, title and brief description of the event.

LinkedIn

Click the LinkedIn icon to share the event title and image on your LinkedIn timeline. You will have the chance to add your own heading to the post before submitting.

LinkedIn interprets the Open Graph markup included in each event to render the page’s post in a pleasing format, with the picture and title of the event. LinkedIn does not include the brief description of the event like the other social platforms.

Copy to clipboard

Click the Copy icon in order to have the event url copied to your clipboard. This is useful when you want to share the event with your other social networks.

Many social platforms support the Open Graph markup standard and will retrieve the title, image and brief description once you copy the url into a post. Depending on the platform, you may see a preview before you hit publish.

The Live Calendar social pages

We regularly post to The Live Calendar Facebook and Twitter pages to increase the visibility of events. Our pages are open to the public so anybody can view the feed and like or follow the page to get updates in their news feed.

The Live Calendar social pages

SEO Features

Open Graph Markup

Events in The Live Calendar have meta tags that conform to the Open Graph protocol. This makes events highly shareable on most social platforms by simply copying and pasting the event url.

Open Graph tags include the image, headline (title) and short description of each event along with a link back to the event for the full details of the event.

Twitter Cards Markup

Events in The Live Calendar have meta tags that conform to the Twitter Cards protocol. This makes events shareable on Twitter by simply copying and pasting the event url.

Twitter Cards tags include the image, headline (title) and short description of each event along with a link back to the event for the full details of the event.

Structured Data

The Live Calendar includes Structured Data for each event in the system to help search engines better understand what the page is about.

Structured Data is responsible for the rich snippets (aka rich results) that Google shows when searching for events, for example. Detailed information can be returned from a search so your event will stand out.

The Live Calendar provides advanced SEO features automatically for you.

SEO optimized markup

Each event automatically generates appropriate H1-H4 tags to help search engines understand the important parts of your post. For example, the title of your event is wrapped in an H1 tag since it’s most important, followed by a H2 tag with the start date of your live stream.

Google Sitemaps

The Live Calendar generates a sitemap with every event (not containing duplicate content) to make sure that search engines are able to index every unique URL on the site.

Custom Page Meta

The Live Calendar generates a meta description from the first part of your event description, which you can override by entering your own custom meta description. Search engines may use that meta field in order to describe your event in their SERPs.

Superior Performance

Google has used page speed as a ranking signal for searches for quite some time and we’ve made sure The Live Calendar is super fast in order to please even the most impatient visitors, which in turn will allow your event to rank higher in searches.

Clean Permalinks

The events you create on The Live Calendar are created with readable, well structured permalinks taken from your event title, creating easily understandable URLs with rank-able keywords.

RSS feeds

The Live Calendar has an RSS feed of all upcoming events, allowing blogs and other feed readers to show event listings from our site on their website, with a link back to The Live Calendar.

The Live Calendar RSS

We also have an RSS feed of all blog posts in order to drive more visibility to the site and to your events.